When did copywriting become content, anyway?
As any honest-to-goodness copywriter will tell you, there’s a technology to writing copy and with plenty of talent mixed in. Sure, you’re selling something or other, but your headlines and copy better sing or your message will fall flat. So will your career.
We’re in the communication biz. So why are so many so bad at communicating?
We help clients advertise/market to prospects and existing customers — in other words, communicate. Yet at times, it’s like pulling teeth to get a response to a question or an answer to an email from a colleague.
Will it help or harm? What ethics has to do with advertising.
Need the work? Wait for the next project or client, and be able to sleep at night. In advertising or not, we’re here to help, not harm.
10 Tips for Working Remotely—By Choice or Pandemic
For the new-to-remote workforce, I offer these 10 tips to make working at home, work.