We’re in the communication biz. So why are so many so bad at communicating?

Answer me! Why is communication such a huge problem for so many in the industry?

We help clients advertise/market to prospects and existing customers — in other words, communicate. Yet at times, it’s like pulling teeth to get a response to a question or an answer to an email from a colleague. I’m not talking a one-time event or an oversight, but a “worst” practice that’s apparently acceptable for some individuals and many organizations. Corporate culture? Bad upbringing? Bad manners — and bad business — at best.

Try to get an answer and you’re berated for too much communication. Well, if you’d answer me in the first place… We’re in the business of communication, so communicate, please!

That’s just my two cents…

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