You’re an ad agency, a branding firm, a Creative — you want to produce good work and pay the bills. You get a new client or project that can mean big bucks. Most people don’t think twice — they take the project, no questions asked. But…
Will it help or harm people or society?
How many times have I seen people taking on projects or signing with clients without any sense of responsibility for what they’re helping to sell. Psych drugs that kill, GMO food, etc.
No, it’s not just a job or a project. If you’re helping to sell it, you have a hand in its detrimental effects, for this generation and the next. It comes down to ethics. Right and wrong. Responsibility.
Need the work? Wait for the next project or client, and be able to sleep at night. In advertising or not, we’re here to help, not harm.
Just my two cents.
Answer me! Why is communication such a huge problem for so many in the industry?
We help clients advertise/market to prospects and existing customers — in other words, communicate. Yet at times, it’s like pulling teeth to get a response to a question or an answer to an email from a colleague. I’m not talking a one-time event or an oversight, but a “worst” practice that’s apparently acceptable for some individuals and many organizations. Corporate culture? Bad upbringing? Bad manners — and bad business — at best.
Try to get an answer and you’re berated for too much communication. Well, if you’d answer me in the first place… We’re in the business of communication, so communicate, please!
That’s just my two cents…
I’ve been a copywriter for more than 33 years. I have a BFA in Advertising, worked at ad agencies in New York City, and went off on my own as a freelancer over 21 years ago. I’ve done a lot of great work for great clients. I trained with some of the top people in the industry, built my craft, wrote, rewrote and rewrote again.